Volume 3, Issue 2 (Summer 2022 2022)                   JGSMA 2022, 3(2): 231-252 | Back to browse issues page


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Marketing Margin in Agricultural Products of Iran Villages: Markup Pattern. JGSMA 2022; 3 (2) :231-252
URL: http://gsma.lu.ac.ir/article-1-510-en.html
Abstract:   (283 Views)
Product pricing and marketing is one of the most important agricultural policies, which is rarely used correctly in Iran. Most farms and production units in Iran faced challenges such as inappropriate pricing system, distribution of products in the market and reduction of the share received by the villagers from the consumer price after the changes in the exploitation system and agrarian reforms. Therefore, the present article was designed with the aim of investigating the "marketing margin of Iran's agricultural products" over a period of 20 years (1998-2018), based on the method of narrative and meta-analytical research and providing a necessary framework with descriptive-analytical and applied techniques. For this purpose, after a detailed evaluation of various internal databases, 50 published studies were finally approved, of which only 18 studies (31 products) were selected to form the meta-analysis table due to the availability of the full article; And statistical methods (such as calculating Cohen's d effect size correlation) were used to organize and extract the information of the variables. The results of the meta-analysis showed that only the variables of the livestock product marketing margin in the presented model were consistent with the mark-up model. According to the findings, marketing margin variables also have an effect on the price of Iranian agricultural products with high correlation coefficients (effect size) (more than 0.5) and large effect size (more than 0.8). Also, the supply of horticultural products has the most influence from Iran's marketing margin, and after that, greenhouse, livestock and agricultural products are affected by the market margin, respectively. Also, the results indicate that the variable of marketing cost has the greatest effect on the price of crops, the variables of producer, wholesale, retail and marketing costs have the greatest effect on the price of garden products, the variables of marketing and retail costs have the greatest effect. on livestock products and retail price variables, producers and marketing costs have the greatest effect on the marketing margin of greenhouse products in Iran.
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Type of Study: Research | Subject: Special
Received: 2022/02/24 | Accepted: 2022/03/27

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