Alahyari, S., Tajzadeh Namin, A., Badiyzadeh, A., & Pourfaraj, A. (2020). Destination marketing model for rural tourism destinations in Iran. Social Studies of Tourism, 16(8), 59–88. (In Persian).
Albuquerque, H., Costa, C., Martins, F. (2018). The use of geographical information systems for tourism marketing purposes in Aveiro region (Portugal). Tourism Management Perspectives, 26, 172-178. https://doi.org/10.1016/j.tmp.2017.10.009
Alhammad, F. A. (2020). Trends in Tourism Entrepreneurship Research: A Systematic Review. Jordan Journal of Business Administration, 6(1): 207-330.
Arintoko, A., Ahmad, A. A., Gunawan, D. S., & Supadi, S. (2020). Community-based tourism village development strategies: A case of Borobudur tourism village area, Indonesia. Geo Journal of Tourism and Geosites, 29(2), 398-413. https://doi.org/10.30892/gtg.29202-477
Beritelli, P., Laesser, C. (2018). Destination logo recognition and implications for intentional destination branding by DMOs: A case for saving money. Journal of Destination Marketing and Management, 8, 1-13. https://doi.org/10.1016/j.jdmm.2016.08.010
Billore, S. (2018). Enriching cultural experiences from rural tourism: Case studies from Japan. In Tourism planning and destination marketing (pp. 141-159). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78756-291-220181007
Booth, P., Chaperon, S. A., Kennell, J. S., & Morrison, A. M. (2020). Entrepreneurship in island contexts: A systematic review of the tourism and hospitality literature. International Journal of Hospitality Management, 85: 102438. https://doi.org/10.1016/j.ijhm.2019.102438
Cheng, H., Yang, Z., Liu, S. J. 2020. Rural stay: a new type of rural tourism in China. Journal of Travel and Tourism Marketing, 37(6), 711-726. https://doi.org/10.1080/10548408.2020.1812467
Chin, C. H., Lo, M. C., Razak, Z. B., Pasbakhsh, P., & Mohamad, A. A. (2020). Resources confirmation for tourism destinations marketing efforts using PLS-MGA: The moderating impact of semirural and rural tourism destination. Sustainability, 12(17), 6787. https://doi.org/10.3390/su12176787
Daneshmandi, Z. (2019). Barrasi-ye jaygah-e sanat-e gardeshgari-ye Iran dar mantaqeh va jahan dar sal-haye akhir [Examining the position of Iran's tourism industry in the region and the world in recent years]. Political Deputy of the Islamic Republic of Iran Broadcasting (IRIB). (In Persian).
Ebrahimzadeh, E. (2013). Tourism marketing development planning by supply and demand analytic approach: Case study of Mahallat City. Journal of Urban Ecology Researches, 4(7), 57–72. https://dor. /20.1001.1.25383930.1392.4.7.4.1
Fathollahi, S., & Babaei, N. (2024). Investigating the impact of marketing on tourists' value and loyalty toward sustainable tourism development: A case study of Damavand County. In Proceedings of the 6th National Conference on Tourism Management and Industry. Tehran, Iran. https://civilica.com/doc/2044506(In Persian).
Giray, F. H., Kadakoğlu, B., Çetin, F., & Bamoi, A. G. A. (2019). Rural tourism marketing: Lavender tourism in Turkey. Ciência Rural, 49 (2): https://doi.org/10.1590/0103-8478cr2018065.
González-Mansilla, Ó., Berenguer-Contrí, G., Serra-Cantallops, A. (2019). The impact of value co-creation on hotel brand equity and customer satisfaction. Tourism Management, 75, 51-65. https://doi.org/10.1016/j.tourman.2019.04.024
Heidary, A. A., Rowshan, S. A. and Naderi, N. (2020). The Effect of Tourism Marketing (Local Mixture and People) on the Development of Rural Entrepreneurship in Rijab Region of Kermanshah Province. Journal of Rural Research, 10(4), 582-595. https://doi.org/10.22059/jrur.2019.280936.1358(In Persian).
Jamini, D., Dehghani, A., & Mohammadi, A. (2024). Rural tourism marketing and identification of key factors affecting it with a sustainable development approach (Case study: Palangan Village in Kamyaran County). Green Development Management Studies, 3(2), 135–152. https://doi.org/10.22077/jgdms.2024.7429.1106(In Persian).
Janjua, Z. U. A., Krishnapillai, G., & Rehman, M. (2023). Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia. Journal of Hospitality and Tourism Insights, 6(2), 575-594. https://doi.org/10.1108/JHTI-10-2021-0274
Javan F., & Mohammadi, M. (2024). Paradigmatic analysis of the development structures of small tourism businesses in the rural areas of Gilan. Space Economics and Rural Development, 13(50), 67–84. https://doi.org/10.61186/serd.13.50.8 (In Persian).
Javan, F and Barzegar, S. (2024). Explanation of the key drivers affecting the realization of community-oriented tourism in the development of peri-urban villages in Rasht metropolis. Preipheral Urban Spaces Development, 6(4), 37-54. https://doi.org/10.22034/jpusd.2025.488032.1323(In Persian).
Javan, F. (2021). The Explantion of Tourism Benefits System Distribution Rezvanshahr Rural Area. Village and Space Sustainable Development, 2(2), 69-94. https://doi.org/10.22077/vssd.2021.4838.1050(In Persian).
Javan, F., & Jamini, D. (2025). Evaluating the impact of tourism marketing on sustainable rural development in the cultural landscape of Hawraman. Tourism and Hospitality Marketing Research, 3(1), 63–80. https://doi.org/10.22080/tmhr.2025.28901.1044(In Persian).
Javan, F., Hasanvand, A., & Arefnezhad, M. (2024). Identification of the most influential and influenced factors in rural tourism development towards sustainable economy. Economic Geography Research, 5(15), 84–98. https://doi.org/10.30470/jegr.2024.2022661.1143(In Persian).
Jiménez-García, M., Ruiz-Chico, J., Peña-Sánchez, A. R., & López-Sánchez, J. A. (2020). A Bibliometric Analysis of Sports Tourism and Sustainability (2002–2019). Sustainability, 12(7): 2840. https://doi.org/10.3390/su12072840
Jones, P., Ratten, V., & Hayduk, T. (2020). Sport, fitness, and lifestyle entrepreneurship. International Entrepreneurship and Management Journal, 1-11. https://doi.org/10.1007/s11365-020-00666-x
Khan, A., Bibi, S., Lorenzo, A., Lyu, J., & Babar, Z. U. (2020). Tourism and development in developing economies: A policy implication perspective. Sustainability, 12(4), 1618. https://doi.org/10.3390/su12041618
Lane, B., Kastenholz, E. (2015). Rural tourism: the evolution of practice and research approaches–towards a new generation concept. Journal of Sustainable Tourism, 23(8-9), 1133- 1156. https://doi.org/10.1080/09669582.2015.1083997
López-Sanz, J. M., Penelas-Leguía, A., Gutiérrez-Rodríguez, P., Cuesta-Valiño, P. (2021). Sustainable development and consumer behavior in rural tourism—the importance of image and loyalty for host communities. Sustainability, 13(9), 4763. https://doi.org/10.3390/su13094763
Manzoor, F., Wei, L., Asif, M., Haq, M. Z. U., & Rehman, H. U. (2019). The contribution of sustainable tourism to economic growth and employment in Pakistan. International journal of environmental research and public health, 16(19), 3785. https://doi.org/10.3390/ijerph16193785
Middleton, VCT., Fyall, A., Morgan, M. Ranchhod, A. 2009. Marketing in Travel and Tourism, 4th ed. Elsevier Publication, Butterworth-Heinemann, Oxford.
Mihailović, B., Moric, I. (2012). The role of marketing philosophy in rural tourism development. Tourism and Hospitality Management, 18(2), 267-279.
Moazzam Ismailpour, A., & Kanani, E. (2024). The effects of the metaverse on rural tourism marketing in the Torghabeh District of Mashhad County. Village and Space Sustainable Development, 5(2), 96–120. https://doi.org/10.22077/vssd.2024.7028.1217(In Persian).
Mododi Arkhodi, M., Javanshiri, M. and Nik- Shoar, M. (2019). Identification the Priority of Birjand Tourist Attractions. Spatial Planning, 8(3), 83-106. https://doi.org/10.22108/sppl.2018.111118.1217 (In Persian).
Naim Abadi, N, Javan, F and Hojjat Shamami, S. (2023). Rural tourism and its economy on local communities (Case of study: tourist villages of Razvanshahr County). Economic Geography Research, 4(13), 18-31. (In Persian).
Rezaei, A. E., & Azami, M. (2021). Barrasi-ye ta'sir-e bazaryabi-ye electroniki bar erteqa va tose'e-ye sanat-e gardeshgari-ye Hamedan [Investigating the impact of electronic marketing on the promotion and development of Hamedan tourism industry]. Faslnameh-ye Roykardhaye Pazhuheshi-ye Novin dar Modiriyat va Hesabdari (Quarterly Journal of Modern Research Approaches in Management and Accounting), 5(52), 25–35. (In Persian).
Roy, S., Dryl, W., de Araujo Gil, L. (2021). Celebrity endorsements in destination marketing: A three country investigation. Tourism Management, 83, 104213. https://doi.org/10.1016/j.tourman.2020.104213
Sarker, M. A. H., Aimin, W., Begum, S. (2012). Investigating the impact of marketing mix elements on tourists ‘satisfaction: An empirical study on east lake. European Journal of Business and Management, 4(7), 273-282.
Tsai, S. P. (2022). Investigating metaverse marketing for travel and tourism. Journal of Vacation Marketing, 13567667221145715. https://doi.org/10.1177/13567667221145715
Widyaningsih, H., Yulianti, E., Hernawan, H., & Yusmawati, Y. (2020), February. The Impact of Sport Tourism as a Tourism Sector Analysis in Kepulauan Seribu, Indonesia. In 4th International Conference on Sport Science, Health, and Physical Education (ICSSHPE 2019) Atlantis Press. 50-52. https://doi.org/10.2991/ahsr.k.200214.014
World Tourism Organization. (2019). The Report of World Tourism Organization. 4th UNWTO Euro-Asian Mountain Tourism Conference, on 2-5 March 2019, in Berchtesgaden, Germany.